BMW left to play electric car catch-up after a pioneering charge

BMW iX stock photo

The carmaker led the market in 2013, but has no plans for an early end to production of combustion engine models

Source: Financial Times

On stage at the launch of BMW’s all-electric i3 in 2013, Herbert Diess claimed the company had “completely redesigned mobility”. The model, one of the first mass-market electric cars, would, he predicted, “rewrite the rule book of our industry”. Eight years on, Diess is indeed rewriting the rule book. But at Volkswagen, where he is the driving force behind the group’s €35bn push into battery-powered vehicles in the aftermath of the diesel emissions scandal. Meanwhile the company he left in 2015 is playing catch-up in the EV market. Electric models made by its closest competitors, such as the Mercedes luxury EQS and VW’s Audi e-tron range, are already on sale. Both brands are also adding several new electric models to their line-ups. BMW will only start delivering its flagship ​​iX and i4 electric cars to customers in November.

Related Articles

Responses

Your email address will not be published.